PR Basics: 4 steps to write the perfect pitch & get press for your brand + pro tips

Your brand needs some buzz. Press coverage is essential to help keep your brand relavent to your customers. It can also help you grow your online presence, social engagement, and create sales. If you’re a DIY-er or have the time to work at getting your own press coverage for your business, here’s the step-by-step process to follow, plus some pro tips to help you on the way.

3 major mistakes brands make when working with influencers & bloggers

nfluencer marketing is at an all-time high, but you already know this. That’s why you are interested in using bloggers & influencers to promote your brand or product. Whether you’ve been doing it for a while now, or are just getting started exploring the blogger landscape, here’s our top mistakes to avoid in your influencer marketing campaign.